What is wellout?

In the Japanese market, as of the end of March, 2009, mobile phone usage contracts numbered 107.48 million, equivalent to almost one for every member of Japan’s population. Of those contracts, 84.8% support Internet access, and 92.7% are for 3G phones. With the increase in flat-rate unlimited mobile Internet access users, mobile phone-based Internet usage is growing markedly year-on-year, resulting also in a steady increase in demand for mobile access analysis services.

• You may view analysis reports for each carrier: i-mode; docomo, EZWeb; au and Yahoo! Keitai; SoftBank and the consolidated results of the three analyses.
• Access Trend: You may view reports on ‘Page View’ for each page and a whole site, the number of visitors (First-timer/ Repeater), access trend per unique user basis for daily, day-of the week and hourly basis. Besides you may also view reports on visit frequency and sojourn time.
• Advertisement Performance Measurement Service: You may take hold on the number of introduction accesses and conversions, and also the conversion ratio for each campaign by following types of advertisements: Listing, Banner, Affiliate, QR code(http://www.qrcode.com/), etc… We support reports on ‘Referrer basis,’ ‘Search Keyword basis,’ ‘Indirect Performance Measurement (Post click)’ and ‘Assist Measurement.’ You may also view on our reports the number of advertisement impressions, clicks, average post rank, advertisement cost through Google AdWords and API in conjunction with our regular analysis.
• Path Analysis: You may view and take hold of users tracking inside your site interactively. This report tells you how the users travel inside your site starting from the specified page, or reaching to the target page. You may also view the conversion ratio from the users’ starting points to the target page.
• Wide variety of users’ mobile phone tendency analysis reports based on over 800 mobile phone models: You may define through our reports which mobile phone models from which carriers the users accessed from to your site. wellout retains the functions and the information data base for almost all of 800 mobile phone models released in Japan, which enables you to view 27 kinds of reports on functional basis of users’ mobile phone models tendency for each carrier, the list of models which support flash or which support GPS.

wellout is provided via SaaS (Software as a Service).
The initial cost of wellout is 100, 000 yen, besides monthly payment will be defined as a pay-as-you-go based on the number of monthly Page Views (50,000 yen for less or equal to 200,000 PV).

d-worx Inc. has been providing Web applications for e-commerce and mobile websites since 1998. We developed and launched wellout in October 2005 as Japan’s first ever access analysis and advertising performance measurement service for mobile website, and have since been Japan’s leading provider of such services.
We set our business domain on “How to utilize our accumulated ‘data’ and bring innovative solution to your business.”

Company Profile

Company name	d-worx, Inc.
Established	June, 1996
Capital	25,000,000 yen
CEO	Daigoro Izumi
Address	Maizuru Bldg. 2-10-22 Kita-Aoyama, Minato-ku, Tokyo 170-0061 Japan
E-mail	info@wellout.net
Business activities	Development and provision of analysis services for mobile websites Planning and development of Internet-based communication models and systems